"The KAMP-PRISK license makes it very possible for us not just as a broadcasting house to be able to pay what we know we are going to consume. Because at the end of the day...we will start off the day with empty airwaves. We can have our presenters talking, they can't sing and those of them that can sing they are not as good as the artistes we play. And remeber we are doing this for our local artistes.... And this is the important thing; we are willing to pay the equivalent of KAMP-PRISK (license) to an international body, why are we not willing to pay for our local artistes. So as a broadcaster is one thing to talk about it, and it is another to be seen to do. And we (Radio Africa Group) set the pace in this market. We have from the vedry first day. I remember when I was a presenter on KISS 100, we were very clear we played qualioty Kenyan Music..." Caroline Mutoko, Chief Marketing Officer, Radio Africa Group.
Caroline Mutoko, Chief Marketing Officer, Radio Africa Group - YouTube |
| 4 Likes | 4 Dislikes |
| 360 views views | 57 followers |
| Non-profits & Activism | Upload TimePublished on 2 Nov 2017 |
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